The Dailycer story began in 1970 with the opening of a crunchy muesli factory at Tilburg, Holland. Today, Dailycer has a diversified and high capacity production set up, on which it has built its reputation and which has been the key to its success.

• 1970: Inauguration of crunchy muesli factory at Tilburg (NL).
• 1971: Building of the cereal factory “Telford Food” at Telford.
• 1987: New factory at Halesfield, Telford (UK). (Harrisons & Crosfield).
• 1988: Harrisons & Crosfield buys up Banania's cereal factory at Faverolles (F) .
• 1994: The Dutch group Royal Wessanen buys up Harrisons & Crosfield's cereal business.
• 1997: Takeover of the Chestergate factory from Coop UK (UK).
• 2004: The total capacity of the sites reaches 100,000 tonnes.
• 2007/2008: Takeover of the Dailycer businesses by the One Equity Partners investment fund. Creation of Cereals Holding bringing together the Dailycer companies (FR, UK, NL), Devauge (DE) and Kentaur (CH).
• 2011: Amalgamation of all companies in the Cereals Holding under Dailycer Group