PACKAGING R&D

Packaging R&D is involved in all innovation and development projects.
New shapes : the Dailyfresh® system ensures cereals keep fresher after opening

New concepts and : Snacking (set of 6 individual bags of filled cereals), Barafou (cereal bars packed in re-sealable Flip Top box)
  
New formats

Harmonising packaging

Application of European law 94/62/EC which requires packaging waste to be reduced at source


   

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Realisation : Zenith communication